I heard on the radio over the weekend that, according to research by Asda, 39% of respondents were looking to ‘cut the cost of Valentine’s day’. It’s an interesting statistic, but is this something that any normal person would actually think about doing; I mean totally unprompted. Sure we look to cut the cost of our groceries, manage the cost of Christmas, or try to budget our summer holiday. But Valentine’s day? Believe me, I’m all for market research, but I’m not sure what this really tells us other than that thankfully the media still lap up ‘research’ statistics and brand owners will continue to source them.
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