Websites are *so* last century

In our recent survey of shoping centres, nearly all shopping centres now have a website, giving details of store listings, opening times and how to get there. Where the industry seems to be lagging behind other sectors is in the use of new social media to promote and grow their brand, as well as other uses such as readily available feedback for research purposes.

4-out-of-10 centres are taking tentative steps in to this brave new world, but many lack the expertise or time to manage an increasingly important media for commuincating with their customer base. Business Blueprint have developed a social media product, Diamonds, which cultivates a group of key target customers and brand advocates who will freely give their opinions on your brand.

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